17 November 2011
MediaCityUK Mobile Website Launches
Great to be unveiling our new mobile website for MediaCityUK this week. We're firm advocates of the 'content is king' adage, but it shouldn't ever be at the expense of a seamless user experience. The full MediaCityUK website (that we also lovingly crafted) is information rich, but the content required restructuring to better suit the demands and screen sizes of mobile browsers.
When considering whether to run with a native or mobile web application, we referred to the existing main site analytics to inform the best direction. The stats showed that whilst the vast majority of mobile visitors were accessing via iphone, there was still a smaller proportion of visitors using Blackberry, Android, Windows and Nokia devices to browse the site. With this in mind, the mobile web approach presented itself as the more cost effective and the most inclusive solution.
So, now it's complete, regardless of how you prefer to browse the MediaCityUK site; whether at your desk, or on the go, regardless of handset type, you are guaranteed an intuitive, seamless and beautifully designed experience.
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