19 March 2012
We've just launched a new website on behalf of the BUAV which takes the campaign against product testing on animals to an international audience.
Cruelty Free International is a new global non-profit organization which spells out the vision to end product testing on animals worldwide. The organisation is an allegiance between the BUAV and US based NEAVS.
Ricky Gervais, the organisation's high profile celebrity ambassador states: "I am delighted to support the launch of Cruelty Free International, the exciting global campaign to end the use of animals in product testing. Animal testing for cosmetics is still allowed in most of the world. That means thousands of animals can continue to die for the sake of a new shampoo. We urgently need a worldwide ban on this cruel and unnecessary suffering."
With the A-lister's help, Cruelty Free International aims to place the issue of animal testing on the agenda of many governments for the very first time as part of a global strategy to tackle product testing.
The multiple language website features a promo video from the comedian, shot specifically to spearhead the campaign. It also integrates Facebook and Twitter activity to create and capitalise on awareness through social media channels. For supporters, the site features prominent campaigning calls to action enabling them to add their own voice to the cause.
Drumbeat has also created branded Facebook pages to support the campaign.
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